CAN YOU WALK ON WATER?
WE ARE KIX created an original event and video concept called “CAN YOU WALK ON WATER?” which went on to become the most successful online campaign in Malaysian history.
Over 100+ million views on YouTube and other video sites
Featured on BuzzFeed, Design Taxi, Huffington Post, etc.
Profiled on four separate Discovery Channel programmes worldwide
The project saw KIX fill a pool in a public area with 8,000 liters of “Oobleck” and having over 1,000 people run, jump, flip and bike on top of the substance. Oobleck is a non-Newtonian substance that reacts to pressure and becomes solid for only an instant when you step on it, then quickly becomes water again.
Media Coverage
