The LIGHTBEAM PROJECT is an initiative under WE ARE KIX to “MAKE DOING GOOD MORE FUN”.
We are always happy to lend our time, ideas and film energy (free of charge) to great causes all over Kuala Lumpur and Malaysia.
Here are a few examples of some great projects we were blessed to be a part of.
Garden Desk
Each month, as part of the Lightbeam Project, KIX collabs with Kebun Kebun Bangsar to host a co-working event. The aim? To get people into the beautiful outdoors and back in nature!
There's also something a lil' different every month, whether it's wood-fired pizza or chill tunes, or just damn good coffee.
REFUGE FOR THE REFUGEES
KIX was proud to help the KL-based REFUGE FOR THE REFUGEES with their weekly food deliveries all around Klang Valley (especially during the pandemic).
Here are some videos we created for them in that time :)
KEBUN KEBUN URBAN FARM
On multiple weekends, the KIX crew have helped KEBUN KEBUN farm in Bangsar to weed, fix up the land and harvest their crops.
On one of those days, we filmed videos for the farm to use for promotion and celebration.
Brand New Waves Running Club
Brand New Waves Running Club (BNWRC) is an inclusive, community-driven collective fueled by athleticism. Growing from a community running club to a multi-disciplinary movement, we bridge the gap between sports, music, fashion & art.
KIX frequently collaborates with BNWRC to create videos and social media content to promote a healthy lifestyle.
WAVY CLINIC
Together with Brand New Waves Running Club (@newwaves.rc), WE ARE KIX created a series of how-to videos to help Malaysians stay fit and healthy during the COVID-19 pandemic lockdown.
In each episode hosted by a Brand New Waves member, viewers were guided through a new topic; ranging from proper warmups to home-friendly exercises, and even post-workout cool down techniques.
WAVY CLINIC EPISODE 1 : WARM UPS
WAVY CLINIC EPISODE 2 : STRENGTH WORK
WAVY CLINIC EPISODE 3 : FORM DRILLS
WAVY CLINIC EPISODE 4 : MOBILITY STRETCHES
Virtual Waves
Through chaos, we rise. During the COVID-19 pandemic lockdowns, WE ARE KIX collaborated with Brand New Waves Running Club to create a crowd-sourced exercise campaign that would get people motivated to exercise.
Participants from all over Malaysia were asked to submit their lockdown workout videos and as the weeks went by, enthusiastic Malaysians became increasingly creative with their submissions. It was the perfect formula to create a sense of community and togetherness to overcome a period of isolation. From teleporting push-ups to carrying their children and even their cat, there was a lot of warmth and loving energy beaming through their videos.
This crowd-sourced exercise campaign was eventually featured on live television on the ASTRO AWANI channel, where Adam Nizam (BNWRC founder) spoke on the impact of the Vitual Waves initiative throughout the nation.
Weekly Highlights
Every week, KIX curated everyone’s submissions and featured them in a special highlight video, to celebrate the hard work of those who joined and encourage more people to be a part of this blossoming initiative.
VIRTUAL WAVES | WEEK ONE
VIRTUAL WAVES | WEEK TWO
VIRTUAL WAVES | WEEK THREE
VIRTUAL WAVES | WEEK FOUR
OpenBars Project
OpenBars is a community-funded street workout movement for all ages. They list public workout parks and encourage communities to build their own. On a previous visit, KIX created this short video to show all that can be achieved with the OpenBars spaces!