F1 Shanghai, F1 Abu Dhabi, F1 Bahrain

Shell: Shanghai 2024

WE ARE KIX were invited to be a part of their Shell Helix Everest Launch, attended by trade partners and key opinion leaders (KOLs) at the historical Zhang Yuan. KOLs were also taken on a tour of Shell’s research centre, the Shell Shanghai Technology Centre.

Shell: Abu Dhabi 2024

Shell’s Formula One year continued onwards to Abu Dhabi, where WE ARE KIX were on hand to capture all of the action on and off the track.

As part of the deliverables, Shell requested for a rush edit of the gala dinner recap, to be delivered 48 hours after the conclusion of the dinner. Within 24 hours of its release, the event recap had already garnered 1.2 million views.

Shell Power Unleashed Championship

An entire year of competition culminating in the Power Unleashed Challenge championships at Abu Dhabi! Shell fans and friends from all over the globe had their speed, power and responsiveness tested to the maximum at Ferrari World.

F1 Bahrain in Malaysia 2026

Two Ferrari superstars, one classic Malaysian kopitiam, and a whole lot of local love. Back in Malaysia for the first time in nearly a decade, Lewis Hamilton and Charles Leclerc got a speedrun of Malaysian culture, from personalised batik jackets to classic local games and a test of their Sepang Circuit memories.

WE ARE KIX was there to capture all the action - a little local flavour, a little friendly competition, and plenty of fun beyond the track.

Making It Happen With Lewis Hamilton and Charles Leclerc